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Privacy Policy – Numark Digital Limited T/A Rowlands Pharmacy Online

We are Numark Digital Limited, a company registered in England and Wales with company number 13316137, trading as Hey Pharmacist & Rowlands Pharmacy Online, part of the PHOENIX Group UK registered at Rivington Road, Whitehouse Industrial Estate, Preston Brook, Runcorn, Cheshire, WA7 3DJ.

ICO Registration Number: ZA441454


Your Data Matters

This privacy notice tells you what to expect when Hey Pharmacist & Rowlands Pharmacy Online collects and processes your personal information. We take the protection of your data seriously and are committed to being transparent with you about the data we collect and how it is used and shared.

We are committed to ensuring that we meet all our obligations under the Data Protection Act 2018 and the UK General Data Protection Regulation and as amended from time to time.

Your personal data and what we use it for

We process your personal data, which may include but not limited to, your name, address, phone number, email address, General Practitioner (GP), Date of Birth, NHS number, prescribed medications, supplied medications and any health care services that we provide to you.

We process this information for the following purposes;

  • To provide you with products and services
  • Internal record keeping
  • To improve our products and services
  • For the purpose of employee training and to improve our quality of service, we may obtain some personal information from monitoring or recording calls
  • In the event of a business sale or merger, personal data will be transferred to the new business owner in line with regulatory requirements
  • For the safety and security of our employees and visitors we may use CCTV on our premises
  • Keeping you informed about new products, special offers or other information which we think you may find interesting. If you no longer wish to receive such emails, you can ask us to stop at any time
  • Market research, we may, from time to time, contact you for market research purpose

Sharing your Information

Where appropriate we may share your personal data with your GP or other healthcare professional for the purpose of your continued care. We may share the information with our associate group companies in order to improve the goods and services we provide.

We may share the information with our other third party business partners which may include the NHS Business Services Authority and other relevant NHS Local Authorities for the provision and payment of the services which we provide;

Lawful basis for processing your data

We process your data for the performance of a task that is in the public interest and is necessary for compliance with our legal obligations for the provision of healthcare, healthcare treatments and for the management of the wider healthcare system.

It is on the basis of Legitimate Interests that we process images captured on CCTV and is for the prevention and detection of crime in safeguarding our colleagues and visitors to our premises. We do not use any automated decision making processes when processing your personal data.

Your rights

Data protection laws provide you with a number of rights as set out below, not all of these rights are absolute and some only apply in certain circumstances.

Right to access your personal data

You may request confirmation that we hold personal data about you, as well as access to a copy of any such data.

Right to rectification

You may ask us to rectify any inaccurate information we hold about you.

Right to erasure

In certain circumstances, you may ask us to delete your personal information.

Right to restriction

In certain circumstances, you may ask us to restrict the processing of your personal information in certain circumstances.

Right to portability

For any information you have provided to us yourself, you may request the receipt or transfer to another organisation in a structured, commonly used and machine-readable form.

Right to object

In certain circumstances, you may object to our processing of your personal information.

Right to make a complaint

You have the right to lodge a complaint with the supervisory authority (although we would encourage you to contact us in the first instance).

The Information Commissioner can be contacted at;

Information Commissioners Office, Wycliffe house, Water Lane, Wilmslow, Cheshire, SK9 5AF

If you would like to exercise any of your rights, please contact our dedicated Data Protection Team who will review and process the request on your behalf.

Data Protection Team,
Phoenix Medical Supplies Rivington Road, Whitehouse Industrial Estate, Preston Brook, Runcorn, Cheshire, WA7 3DJ

Our Data Protection Team can also help you with any general enquires relating to data protection.

Retaining your data

We hold your information for as long as is required by the NHS. or in accordance with the Limitation Act 1980 or as long as is reasonably necessary in accordance with the Data Protection Act 2018 and the UK General Data Protection Regulation.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect. We may need to transfer your information outside the United Kingdom to other service providers and business partners. We will only transfer your personal information in this way where there is an adequate level of protection that is the same as the level of protection required under United Kingdom data protection legislation.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. You may provide links from your website to our website but we reserve the right to have such link removed on notice.